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Reading is important because it develops the mind. The mind is a muscle. It needs exercise. Understanding the written word is one way the mind grows in its ability. Our team has put together a reading list that can help grow your knowledge and understanding of topics that cover leadership, team dynamics, and startups. "Either write something worth reading or do something worth writing." - Benjamin Franklin
Reading List
Title
Author
How to Fly a Horse
Kevin Ashton
Good to Great
Jim Collins
Shift
Hugh Howey
Power of Who
Bob Beaudine
Leading from Purpose
Nick Craig
Team of Teams
Chris Fussell, David Silverman, Stanley A. McChrystal, and Tantum Collins
Diffusion of Innovations
Everett M. Rogers
Made to Stick
Chip Heath and Dan Heath
Connect the Dots
John Chambers
Five Dysfunctions of a Team
Patrick Lencioni
Lean Startup
Eric Ries
So Good They Can't Ignore You
Cal Newport
Buyology
Martin Lindstrom
Outliers
Malcom Gladwell
The Energy Bus
Jon Gordon
Jump Starting America
Jonathan Gruber and Simon Johnson
Traction
Gino Wickman
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