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Reading is important because it develops the mind. The mind is a muscle. It needs exercise. Understanding the written word is one way the mind grows in its ability. Our team has put together a reading list that can help grow your knowledge and understanding of topics that cover leadership, team dynamics, and startups. "Either write something worth reading or do something worth writing." - Benjamin Franklin

Reading List



How to Fly a Horse

Kevin Ashton

Good to Great

Jim Collins


Hugh Howey

Power of Who

Bob Beaudine

Leading from Purpose

Nick Craig

Team of Teams

Chris Fussell, David Silverman, Stanley A. McChrystal, and Tantum Collins

Diffusion of Innovations

Everett M. Rogers

Made to Stick

Chip Heath and Dan Heath

Connect the Dots

John Chambers

Five Dysfunctions of a Team

Patrick Lencioni

Lean Startup

Eric Ries 

So Good They Can't Ignore You

Cal Newport


Martin Lindstrom


Malcom Gladwell

The Energy Bus

Jon Gordon

Jump Starting America

Jonathan Gruber and Simon Johnson


Gino Wickman

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